I have been working with Chicago-based entrepreneur Nihal Advani for a while now. He is one of the most energetic and positive people I know. Nihal is the founder and chief executive officer of startup Georama, an online platform that streamlines the travel planning process from start to finish and I wanted to give you his insider perspective on the process of launching a digital platform as a young entrepreneur. In exploring the product itself, you can see how Georama strives to create a unique user experience and shines through!
Allowing travelers to plan, book, and share their trips, Georama conveniently allows you to explore destinations, create itineraries, and visualize trips on a unique and interactive map. After inputting your needs, interests and must-haves, Georama sorts through your preferences to find destinations that are a fit. From there, you can plan your itinerary, make bookings, and share your trip all in one place.
A year since its public debut, Georama based in Chicago’s co-working hub, 1871 , unveiled a Windows 8 application earlier this month.
Creating unique user experiences
Having seen hundreds of startup apps over the past few months and shipped enterprise products such as Windows 8, Bing and Office 2007; I have a soft spot for high quality user experiences. Here’s what’s unique,
1. Content based design – The Windows 8 Georama app has an organic and easy to digest flow which depends on the user’s interactions. The user is greeted with a rich visual landscape of views from all over the world. Content takes center stage! There is an opportunity to explore and also dive into specifics as needed.
2. Do more with less – After I click on the tile that says ‘Chicago’ on the image above, a rich display of neatly organized information presents itself.
Hotels include the hotel star rating on the tile, hostels show user review ratings and attraction are beautifully lined up. As I swipe through, the edges of images peek out revealing there’s more to view and explore.
3. Fast and Fluid – Planning a trip is easy and seamless. The user interface adapts to my inputs and transforms to display relevant information as needed.
The Georama website takes you through a similar flow and also lets you view cities on a map.
Creating unique experiences is a craft and comes from a great support system as well as expertise.
Discover the best vacation destination for your needs with Georama, an online platform that streamlines the travel planning process from start to finish. Get personalized recommendations based on your travel dates, interests, and more in order to plan, book, and share your trip – all through one convenient site. Explore destinations, create itineraries, and visualize trips on a unique and interactive map. For more information, visit www.georama.com. Georama received the Best Presenter Award in the technology category of the New York Venture Summit in June 2013 and Nihal Advani was selected as one of the “Top 35 under 35” in the travel industry at the PhoCusWright conference in November 2012.