Startup Stories : Solomo Technology

In the chaos of learning about how to build companies, practice the perfect pitch while juggling mentor and investor meetings and successfully launch a successful business, we often forget to learn about the personal journey of an entrepreneur.

Last year, I started on a quest to dive into the minds and lives of these entrepreneurs. To find that moment that I like to call the ‘Spark’! The spark that ignites the passion for entrepreneurship, defy all norms and set on a sojourn of invincible conviction and infinite optimism.

With the help of my friends at Microsoft; we were able to put together a two day production at the Microsoft Technology Center. It was amazing sitting behind the camera and hearing these ambitious rockstars share their journey!



The interview went live this past weekend.

Featuring Solomo as part of this series.

Solomo is a web services platform that makes brands context aware and helps shoppers get personal deals around a digital identity that they manage for their retail experiences. SOLOMO’s solution bridges a gap between retailers who want to know how their spaces are being used, and how they can be better retailers, and customers, who want all the benefits of being able to shop with context, but who want to guard their privacy and individuality.

The startup completed a $1.7m first close of its Series A round in May 2013 and intends to use the funds to accelerate product development and increase its sales and marketing activities. The round was co-led by Venture Management, LLC and Don Layden, with participation from Wisconsin Investment Partners. The equity investment leveraged additional funding from the Wisconsin Economic Development Corporation.

Here’s what Deepak Rao shared about Solomo,