Startup Stories : Adyapper

In the chaos of learning about how to build companies, practice the perfect pitch while juggling mentor and investor meetings and successfully launch a successful business, we often forget to learn about the personal journey of an entrepreneur.

Last year, I started on a quest to dive into the minds and lives of these entrepreneurs. To find that moment that I like to call the ‘Spark’! The spark that ignites the passion for entrepreneurship, defy all norms and set on a sojourn of invincible conviction and infinite optimism.

With the help of my friends at Microsoft; we were able to put together a two day production at the Microsoft Technology Center. It was amazing sitting behind the camera and hearing these ambitious rockstars share their journey!


Microsoft technology center
The interview series went live this weekend!

Featuring the first startup from this series: Adyapper.

I’ve worked with the Adyapper team for over a year now and they’re an amazing bunch of folks disrupting how advertising is measured! AdYapper tracks display and mobile ads, generating detailed verification data, consumer sentiment, and viewability monitoring on 95% of all ad impressions.

They have raised raised $1.2 million in seed funding. The round was led in Sept 2013 by KGC Capital and joined by angel investors, including David Cohen, Laurel Touby, Paul Sethi, Sameer Jagetia, Ari Newman, Vip Sandhir and Dave Lerner.

Here’s what Elliot Hirsch has to say about his personal journey with Adyapper.